Ignite Business Growth

with fractional CMO services through strategic branding, marketing, and business development.

At the intersection of fire and light is where transformation begins – and that’s where Linda Kokenge does her best work.

Fire and Light was created for business owners who are ready for momentum but don’t want to compromise their values or their vision. We partner with teams who are stuck, in transition, or scaling fast – bringing grounded, strategic leadership that aligns brand presence with business potential.

About

Linda Kokenge

Linda is a Growth Architect and Brand & Business Strategist with a rare blend of entrepreneurial grit and intrapreneurial insight. With nearly three decades of experience spanning multiple industries – from elevators to espresso – she brings clarity, momentum, and heart to every brand she touches.

As the former founder of a successful local coffee shop and a regional executive across several sectors, Linda doesn’t just strategize from the sidelines. She’s been in the arena – building, evolving, and scaling businesses with vision and tenacity.

Through Fire and Light, we offer fractional marketing leadership designed for growth-stage businesses who want clarity, consistency, and connection. We help businesses define who they are, how they’re perceived, and what sets them apart – then builds strategic pathways to activate that identity across marketing, messaging, and customer experience.

We are not consultants. We are builders, creative partners, and strategic guides who bring alignment to the way a business is positioned and the way it performs.

Guiding Principles

  • Your image is your impact

    The way your business is seen shapes what it can become. We help align internal reality with external perception so growth feels natural – not forced.

  • Marketing without meaning won’t last

    Short-term tactics fade. Sustainable growth comes from brands that know who they are, what they stand for, and how to show up consistently.

  • Customer experience is the brand

    From your first impression to your last follow-up, what people feel is what they remember. We help businesses turn that into an advantage.

  • Growth requires alignment

    If your message, strategy, and team aren’t in sync, progress stalls. We bring clarity across the board – from leadership to customer-facing content.

  • Adaptability is a business advantage

    The market changes. People change. Staying stagnant isn’t an option. We bring creativity, flexibility, and direction to businesses ready to evolve.

  • Community is the catalyst

    Growth doesn’t happen in isolation. Whether it’s building loyal customers, connected teams, or trusted partnerships, we believe in business as a shared experience between a brand and its community.

Services

What is a Fractional CMO?

A fractional CMO is a part-time Chief Marketing Officer, a senior marketing executive hired to lead marketing strategy and provide guidance, but without the full-time commitment of a traditional CMO.They work on a contract or temporary basis, often with multiple companies, and are typically sought after by businesses that need executive-level marketing expertise but cannot afford a full-time CMO.

In today’s fast-moving business landscape, marketing is more complex than ever. Many businesses struggle to balance strategy, execution, and growth while staying ahead of the competition. That’s where a Fractional Chief Marketing Officer (CMO) comes in—delivering high-level marketing leadership without the full-time cost.

The Benefits of a Fractional CMO

Expert Strategy Without Full-Time Overhead

A fractional CMO provides executive-level marketing expertise at a fraction of the cost of hiring a full-time CMO. This allows businesses to scale efficiently while still benefiting from seasoned leadership.

Immediate Impact & Focused Execution

Unlike traditional hires, a fractional CMO hits the ground running, assessing your current marketing efforts and strategies.

Customized Growth Strategies

Every business is unique. A fractional CMO builds tailored strategies that align with your specific goals, whether it’s increasing brand awareness, boosting lead generation, improving customer retention, or entering new markets.

Bridging Leadership Gaps

Many growing businesses reach a point where marketing becomes too complex for internal teams but doesn’t yet justify a full-time CMO. A fractional CMO fills this gap, providing strategic leadership while empowering your existing team.

Access to a Network of Experts

With years of experience across industries, a fractional CMO brings a network of top-tier marketing talent—from designers and copywriters to digital marketers and tech specialists—ensuring you have the right team for execution.

Flexibility & Scalability

Whether you need help for a few months, during a major transition, or on an ongoing basis, a fractional CMO adapts to your business needs, ensuring you get the right level of support without long-term commitments.

Who Should Hire a Fractional CMO?

✔️ Mid-sized businesses with 20+ employees
✔️ Companies experiencing growth but lacking internal marketing leadership
✔️ Industries like construction, engineering, and other “left-brain” sectors that need help connecting with people, not just processes
✔️ Business owners who value strategy, clarity, and someone who can “own the gray” of leadership without the cost of a full-time hire

Fire & Light Strategy: Your Fractional CMO Partner

At Fire & Light Strategy, we bring over 30 years of experience in branding, strategy, advertising, customer experience, and business development. Our proven, results-driven approach helps businesses gain clarity, ignite growth, and achieve measurable success.

🚀 Ready to take your marketing to the next level? 

Let’s Chat!

To schedule a discovery conversation please contact us.

Contact Us

605-310-2777